The store’s design reflects Visionnaire’s Italian roots, guiding guests through spaces with distinct purposes and material contrasts. Visitors begin in a luminous entrance tunnel that prepares the senses, leading to a room of brushed steel and sculptural stone, symbolizing strength and balance. A quartzite staircase with ethereal lighting descends into a subterranean realm.

The Bistrot offers a refined retreat for culinary experiences, defined by Mocha Mousse, Pantone’s Color of the Year. This rich tone interacts beautifully with the bistrot’s other elements, such as the bar’s curved lunar-finished handcrafted glass, shimmering with references to the dawn and the aura.

The flagship store embodies Visionnaire’s new direction, where design evokes softness and emotion, encouraging a moment of pause. This rebirth celebrates transformation as a fluid journey, a descent to ascend, inspiring visitors to embrace change with a renewed sense of wonder and serenity.

Photo credits: Max Zambelli

On the occasion of the opening of the new Flagship Store, a bespoke fragrance was developed in collaboration with Born To Scent, conceived to embody and enhance the design concept of the space, an olfactory journey that can be experienced throughout the various areas of the flagship.