The newly redesigned Visionnaire Flagship Store in Milan has received two Silver Awards at the Frame Awards 2025, one of the world’s leading competitions dedicated to innovation in architecture, interiors, and experiential spaces.
The project is praised for its narrative structure inspired by Agarthi’s symbolic journey of descent and ascent, where the expressive use of color guides visitors through a sequence of atmospheres and emotions. The integration of natural stones and artisanal finishes reinforces the architectural identity of the space, while the transformation of the former cinema into a contemporary design destination demonstrates Visionnaire’s ability to reinterpret heritage with innovation and purpose.
This recognition reinforces the Milan flagship as both a manifesto space and a true design destination — a place shaped by the journey to Agarthi, where descent and ascent become an architectural metaphor. Here, design operates as a cultural gesture, guiding visitors through depth, transformation, and renewed awareness.
Eleonore Cavalli, Visionnaire Art Director
The Restaurant Silver Award highlights the innovative approach of Linfa da Visionnaire, a plant-based bistro integrated into the architectural narrative of the store. The jury valued the space for its balance of atmosphere, material research, and contemporary culinary culture.
Beyond its aesthetics, the restaurant expresses Visionnaire’s commitment to responsible sourcing, innovation, and collaboration, bringing together design precision and gastronomic experimentation in a way that enriches the overall visitor experience.
Each Visionnaire store is conceived as a design destination — an immersive space where architecture, art, and hospitality converge, offering visitors a unique experience that reflects the brand’s evolving vision of contemporary living.
Photo credits: Max Zambelli
Visionnaire Milano
Piazza Cavour 3
20121 Milan
Italy