Immagine
New Opening Visionnaire London
New Opening Visionnaire London
Visionnaire unveils its new London flagship store, housed in an elegant building on Brompton Road, in the heart of the Knightsbridge design district.
An ambitious architectural project spread over five levels — currently operating across two floors, with the remaining levels set to open in the coming months — the store transforms into a true experiential destination. More than just a showroom, the new space is conceived as an immersive environment where design, art, and the culture of living intertwine in a sophisticated and ever-evolving narrative.
Eleonore Cavalli,
Creative Director
The London showroom — like those in Milan and Shanghai — represents a true ‘manifesto space’: a statement of intent that expresses a new way of living — sensitive, inclusive, and deeply connected to beauty as a form of culture.
With this new opening — adding to locations already present in Milan, Dubai, Miami, Los Angeles, Hong Kong, and Shanghai — Visionnaire further strengthens its global presence, now spanning 55 countries worldwide.
The London showroom unfolds along a fluid path that alternates the latest collection releases with the brand’s iconic pieces: the Babylon Rack sofa, with its strong architectural and modular identity; the Shibari armchair, designed by Studiopepe with its sculptural aesthetic; and Mercury, the first seating ever produced by the brand in 1959, here presented as a narrative symbol and tribute to the company’s history.
Each setting reflects the brand’s international vision, offering clients an experience that goes beyond a simple purchase: a complete lifestyle where the harmony of forms, sartorial attention to detail, and design innovation blend seamlessly and distinctively.
Visionnaire London
Brompton Road 171-175, SW3 Knightsbridge, London