For this occasion, Visionnaire presented a curated selection of pieces that embody the brand’s aesthetic identity and craftsmanship excellence. The Pavone armchair by Marc Ange and the Mercury armchair by Rito Valla, featured in the immersive installation by Giò Forma, reflect Visionnaire’s distinctive approach that bridges art and design through an ongoing exchange of creativity and craftsmanship.
In the Business Lounge designed by Lissoni & Partners, Visionnaire also features the Ca’ Foscari sofa and armchair by Alessandro La Spada: icons of refined comfort where tailored elegance and material research define a welcoming, contemporary atmosphere.
Participation in the Riyadh edition strengthens Visionnaire’s bond with the Salone del Mobile system, which the brand regards as a model of excellence capable of connecting cultures, markets, and design languages. Following the editions in New York and Shanghai, Visionnaire once again places its trust in a platform that is not merely an exhibition space but a deeply cultural ecosystem—one that promotes research, quality, and beauty as shared values on a global scale.
The debut of Salone del Mobile.Milano in Riyadh marks the entry into one of today’s most dynamic and strategic markets. Saudi Arabia, driven by Vision 2030 and an ambitious program of urban transformation, is generating a rapidly growing demand for design, contract, and hospitality—an ecosystem in which Made in Italy already accounts for a significant share of the high-end furniture segment.