Gupica is the brand and the artistic identity of Gunilla Zamboni. After completing a degree in Foreign Literature, she continued her studies in Florence focusing on the art of fresco and mural painting, completing her studies with a master degree in Peintre en Décor in Versailles, France. She later specialized in Interior Design at IED in Milan. She worked with Italian and French masters, honing the secrets and techniques of decorative painting in France and the study of design in Italy. The creative studio designs projects using a multidisciplinary approach, involving decorative arts, interior and product design, contemporary experimentation and craftsmanship. It is a transversal approach where decoration becomes a tool to propose useful codes to explore the expressive and sensorial dimension of the project. Her work focuses on finding a balance between linearity and stylized shapes in design with complex decorative scenarios composed of hand-painted scenographies or graphic signs. Functionality and stylized shapes in her projects are bearers of a poetic message often linked to an inspiration that comes from the natural world.