Giuseppe Viganò is a furniture product designer and an art director. As a designer he has strong creative spirit and sense of beauty, which are discovered and rationalized any time he approaches a new project. His creative thinking is mainly research-based, and it always drives him towards new goals; “new materials” often become the starting point for the creation not only of new products but frequently of entire new collections.
References coming from the world of arts, fashion and poetry often give him the opportunity to approach projects in a transversal way; many of his most-renowned products were conceived from pictorial concepts or “glamour” details, on other occasions, instead, his intriguing forms have been designed by poetic gestures.