THE ART OF BELONGING

Visionnaire unveils The Art of Belonging, a new campaign shot by Robert Rieger on the island of Ibiza, under the creative direction of Eleonore Cavalli, embodying our ongoing growth while remaining deeply connected to our Italian design heritage. This evolution goes beyond a simple aesthetic improvement; it represents a thoughtful development that deepens our bond with our community and enhances the consistency of our brand experience.

Designed by Draga & Aurel, Aries speaks through precision and balance, where geometry gains presence. Amazonite details catch the eye — unexpected, integrated with intent. Drawing from space-age design, Aries reflects a process of ongoing exploration with materials and shapes — a refined expression of the brand’s evolving vision.

An invitation to explore through the sense of touch, the Shibari armchair, designed by the Milan-based Studiopepe, embodies a dual essence: an aesthetic value represented by the vibrant beauty of a knot, and a sustainable aspect, thanks to its upholstery made from recycled wool.

The Kerwan table, crafted by Alessandro La Spada and constructed from exquisite invisible grey marble, is a technological masterpiece. The marble of its legs is seamlessly folded and integrated with a concave metal structure, resulting in a design that is pure visual nourishment, a feast for your eyes. 

Let the Kerwan dining table set the stage for connection and conversation.

Old and new traditions create a sense of wholeness through their juxtaposition.
Take the Babylon Rack Circle: this sofa contrasts the strict geometric lines of its backrest, defined by contrasting volumes, with the gentle softness of its round, slender seat.

The warm embrace of the Pavone Armchair, designed by Marc Ange, welcomes you home and invites you to deeply dive into an exquisite sense of arrival and belonging. The new campaign captures arrivals where sunlight and enlightenment illuminate the journey toward freedom, liberation and acceptance, enabling you to feel embraced for your authentic self. It is in this moment of arrival that space becomes more than a setting — it becomes a feeling.

Belonging lies within.
Step into a world where every moment resonates with a sense of purpose and connection. The new Visionnaire campaign invites you on a transformative journey, one that celebrates the essence of belonging and the unique stories that shape us all.

At its heart, the new campaign explores our eternal quest to find our place in the world – the human longing for connection and home. But what does “home” really mean? Is it one place, or could it be many? 

Is it a space that makes us feel safe, calm, and truly ourselves – a sanctuary within the whirlwind of modern life? Do we ever belong, if not to ourselves? Belonging is not a fixed feeling,  it’s not an arrival but a journey. This campaign is a gentle reminder to rediscover that place – where the self and universe meet.

The new campaign captures a series of unspoken dialogues – between people and places, people and objects and between architecture and design.