60's, 70's e 80's
Late 1960s The second generation of the family enters the firm. Vittorio’s son, Luigi Cavalli, theorizes and guides the expansion of the brand on an international level, contributing to the creation of many collections of products, and acting as artistic co-director from the launch of Visionnaire to the arrival of the daughter Eleonore in the company. Halfway through the 1990s Luigi’s children – Leopold and Eleonore – are active in the company’s management, working together with their father on a series of important new initiatives.
IPE introduces the Streamlined collection, a new proposal designed by Roberto Lazzeroni, which beyond individual projects involves the definition of original and unprecedented decor compositions for various areas of the home: in keeping with this principle, the bedroom zone, the dining room and the living area are radically reinterpreted and reorganized in the design. This new project paradigm is accompanied by remarkable changes in production praxis. The logic of in-house workmanship is put aside, leading to a substantial, visionary innovation: the production line is structured on the model of the distributed factory – split into segments that in any case remain interconnected – creating a system of highly qualified centers of expertise and excellence across the production districts of the Italian peninsula.