Visionnaire : restyling the historical villa of Bette Davis In the heart of Beverly Hills
It was the home of Bette Davis, historical Hollywood star, considered one of the greatest actresses in the history of cinema thanks to her great talent, charisma and strong stage presence.
Today, the mansion has been purchased by a leading Los Angeles developer who bought it, completely restored and refurnished by Visionnaire, and put it up for sale for $45 million.
This is one of the latest “made to measure” projects realized by Visionnaire, a brand created in 2005 and launched by IPE, a historic upholstered-furniture manufacturer established in Bologna in 1959, which today presents top-of-the-range interior design solutions in over 55 countries. A catalogue of more than 3,000 articles, made up of products with a strong technical content and highly distinctive features; an expression of uniqueness affecting every step of the project, now increasingly more oriented towards contemporary values.
A proposal that embraces the home project in its entirety: from architectural space down to the tiniest furnishing detail.
A mansion covering over 900 square metres plus an outdoor area with swimming pool, tennis court and gym.
“The house was completely taken to pieces and renovated” - says Eleonore Cavalli, art director of Visionnaire. “We have furnished the entire project from the living room to lighting, the sleeping areas and the outdoor area. The client’s request was “simply” to break out of the mould of a furnishing scheme which, for too long has called the shots in Los Angeles. We managed to excite him, because amazing people and creating bespoke projects is in our DNA. On entering the house, you are greeted by an imposing thirty-horn “Brunilde” chandelier, one of the most representative and historical products in our collection. We made it to measure in this decidedly XXXL size to fill the double height of the entrance with a precious finish in black nickel which, like a sculpture piece, dialogues with the interesting collection of contemporary art put together by the developer. In general, the lights are among the undisputed protagonists of this project. They play a fundamental role because of their unique “mise en scene” ability, such as, for example, the Bird chandeliers, in crystal glass and adorned with cock feathers in the white and black version for the bedrooms, or the Brando chandelier, a 32-light fixture with lampshades in velvet onyx, able to create an enveloping and at the same time warm and natural atmosphere, which we used in the dining area. One of the rooms which amused me most, was most definitely the cinema room. For this environment we chose the Reymond sofa, one of the most “technological” pieces of our living room proposal, being equipped with an internal mechanism to adjust the inclination of the headrest and the depth of the seat by remote control. We used it in both the “sofa” and the “armchair” versions, arranging it in three rows and surrounded by the “Amanda” wall lights, designed by Philippe Montels, a tribute to the designer Paco Rabanne in which the aluminium bars are enveloped in light, just like an haute-couture dress”.
“For us, that of North-America is an extremely strategic market - remarks Andrea Gentilini, CEO of Ipe Visionnaire. Luxury private residences are our core business. The upcoming opening of the Los Angeles store intends intercepting the demand from villas under construction in California: we are talking about the highest concentration of luxury homes in the world, with sixty building sites already open for projects worth between 50 and 250 million dollars. We interface with architects, to whom we offer a unique capacity in terms of product development and bespoke furnishings. The opening of an American branch in late 2017 is a concrete answer to a fast-increasing demand for high-end luxury projects”.