New ADV Campaign 2017-2018
Signed by Max Zambelli under the creative direction of Eleonore Cavalli. The new Visionnaire advertising campaign chooses to share its experience in Sicily, few kilometres away from Catania, precisely at the slopes of Mount Etna, in a land rich in culture and nature, cradle of the Italian character, in a historic building reinterpreted by a wise architectural glass and CORTEN work.
Architecture and Design form the background of the story telling where Bastian (Mauro Lipparini design) Opera (Alessandro La Spada design) Legend (Fabio Bonfà design) Green Life and Boulevard (Maurizio Manzoni and Roberto Tapinassi design) play the role of real protagonists of the campaign. Several pictures and an already viral YouTube video to tell the brand Revolution, made of more moderate lines and an evident vocation for a more and more green path. The brand addresses the challenge to share its experience in a contemporary language, by expressing with an even stronger force its unique DNA and essential characteristics of attention to detail and “haute-couture” production, decreeing its success. A proposal of luxury interior characterized by careful lines and proportions, symmetry and balance, research of innovative materials and artisanal skill expressed in any element of the new collection, exclusively Made in Italy.
“Our research and development department - Eleonore Cavalli comments – started to develop the Ecosustainability topic starting from those products that are in close contact with the person, first of all sofas and beds made of alternative and environment-friendly materials. They, along with our outdoor collection, are the main characters of this communication campaign”.